2015 was a happening year for content marketers around the world, and most of the things will stay and affect the way they work throughout this year. The most noticeable change was the shift of users from desktop computers to cell phones. For the first time in many years, mobile devices defeated the desktops with respect to internet searches. This trend will continue to flourish since predictions are favoring mobile devices.
In February 2015, smartphone penetration in the U.S market was 75% which is history. Today, experts are eyeing 90% penetration which will definitely affect online search results from last year.
With more and more things going in favor of smartphones and mobile devices, here are few things you need to care about in 2016.
- Have a Mobile Friendly Website
Well, that’s not a new thing anymore. But the irony is, businesses tend to stick to go-slow policy as if Google will reassess and return to the old thing. Everyone’s experienced that’s not what Google’s all about. It cares about the real people who use it – the online customers.Google has shown its confidence in mobile searches and indicated that majority of searches come through mobiles.
According to Duane Forrester from Bing, large companies are finding it hard to reach out to customers who like to use mobile devices. He added that search engines are clear about their approach and they still doubt whether their approach works opposite to what companies want. It means that there still exists a huge gap for small businesses (that can go mobile) to fill up. In fact, small businesses are really getting the best out of this change.
People find mobile easier than desktops and everyone knows why. With competition being shifted from “the best business” to the “best business on the go”, if you haven’t turned mobile, you have to utilize the best Toronto SEO company to optimize your website for mobile.
- Get Your Schema Code
By now, most of you have understood the importance of schema markup for your website. It’s been around for a while now and its importance hasn’t dropped since. Schema markup is actually a language that you incorporate on your website. It’s a way to indicate search engines about your business and things you sell online. Search engines find it easier to understand the theme and content with schema code. The best is, you’ll rank better than before.
The information has been there for months, yet lots of businesses are too lazy to care about it. Search engines, on the other hand, follow the policy of quality search results. They provide immediate and useful information to the users.
Today, consumers rely on search engines for everything from driving directions to the best breakfast deals available in the neighborhood. They don’t have time to browse listings and find your phone number and working hours. They also need reviews for your product, so that they can click on your page.
Local searches have gone increasingly high and they are expected to move further up in 2016. Businesses that used to appear on the front page have lost their places, just because they failed to comply with all the necessary updates. On the other hand, businesses with the consistency of information and well-synch social profiles have gone up in SERPs.
- Human Optimized SEO
If you think SEO is all about driving traffic, you’re still living in the past. This year SEO has a new dimension. With driving traffic as its primary objective, SEO has become important till the point where the consumer decides to buy your product.
You know that your consumer can land on your website from any point in conversion cycle (or path). So each and every page on your website and the conversion path needs to be optimized.
Talk to any SEO Toronto service and discuss each of the following factors for every page:
- Title tags
- Unique and appealing content
- Link structure,
- User’s time on your site
- Conversion rate
- Bouncing rate
Here are the things you should do
- The content must provide all information including the supplement information regarding the product.
- Provide all answers to the questions consumers hasn’t asked yet.
- Think about the keywords people use, instead of what you rank for
- Make your format rich.
- Instead of PPC, you can invest in paid marketing for social media.