Marketing is one of the most integral elements of a business. And there are many ways to market your brand. In the past, some companies bought a time slot on television or radio to have their products or services advertised, and others purchased a space in newspapers, magazines, or billboards to promote. Television, radio, and print ad are known as traditional advertising.
Today, many businesses have ditched the conventional way of advertising and directed their efforts toward the new advertising method, which is digital marketing.
Digital marketing is a marketing component that utilizes the internet and online-based digital technologies, such as desktop computers, mobile phones, and other digital media and platforms to promote one’s products or services. And social media is one of the most commonly used tools to advertise digitally.
Unlike traditional advertising, social media is way cheaper. And if you are a start-up business, maximizing your marketing efforts by using social media is one of the most intelligent decisions. You can either post for free or pay some money for promotion and gain a wider reach. Some companies hire an SEO service provider Philippines to take their promotional efforts to a top-notch.
Social media content can either be in written or video format. And these days, many businesses have been trying long-form video content. A long-form video is a type of video content that has a content arc with a beginning, middle, and end. Typically, this content lasts longer than 10 minutes. It is designed to be informational, engaging, and filled with value to appeal to audiences.
This type of promotion has been in existence for such a long time. However, it was only recently that it started to become more in demand as the pandemic mandates people to stay at home. And with the help of a reliable and capable SEO agency Philippines, one can expect significant changes in their marketing.
If you plan to use long-form video content for promoting your business but are unsure how to start, this infographic created by Digital Marketing Philippines might be able to help you out.