Leading social media networks like Facebook, Twitter, Instagram, Linked In, and Quora are all open to advertising. While social media advertising has its own impact, there is no denying the fact that search engine ads are also efficient.
Google Ads and Bing Ads lead the charge in search engine advertising. There are a lot of reasons why advertisers prefer Google Ads agency to any other form of online advertising:
- A person who is actively searching for products on Google is more inclined to buy than one who is scrolling social media.
- With the lion’s share in the global search market, Google is undoubtedly the leading and most used search engine in the world.
- The scalability and flexibility of Google Ads.
- Regular updates, tons of features, and great support.
Flushing money into advertising without understanding its workflow is not a wish business decision. If you’re wondering how to sell PPC to increase clients, these are some of the Google Ads hacks that will make your paid advertising efforts worth it.
Pay attention to mobile:
With so many people using their phones to access the web, advertisers need to stay one step ahead. Be it any type of ad, Google is intelligent enough to format your ads for mobile, meaning they will automatically show up on mobile devices when someone searches for related keywords. But there are some ads, such as “Call-only” ads and “App Promotion” ads” which are specifically designed for mobile. These ads allow people to call your business directly and help in engagement.
Write compelling ad copy:
This may be the most fundamental skill in advertising to learn, but people still are not good at it. Your ads must be appealing. The majority of Google Ads are just posted for the sake of advertising. We need to understand our customers’ emotions and step in their shoes. Most of the time, we come across such boring ads that we may want to report them for lack of luster. To stand out from your competition, you need to excel at creating special and engaging ads.
This is one of the favorite hacks that advertisers can use on Google Ads. Bidding on competitor keywords cuts down your research work and is highly efficient. Having a look at how others are running ads on the same products simplifies things a lot.
Use exclusions and negative keywords:
This is a pro tip that must be executed. When we talk about ad optimization, Google gives you full freedom and features to run your ads as you wish.
We all are aware of the importance of negative keywords for search campaigns. Just like keywords which we decide for our ads to appear on, there are certain keywords on which we do not want our ads to appear. These are called negative keywords.
Search terms are keywords or phrases which someone searched for and then clicked your ad. We need to include unrelated search terms as negative keywords so that our ad does not show up for those phrases.
Make the best use of In-Market Audiences:
In-Market Audiences are a boon to small businesses advertising online. They can be defined as groups or segments of shoppers for different categories who are actively searching for some product “in the market”. An in-market audience is a readymade consumer data list that gives us an idea of what people are actively searching or looking for online. This data is gold for advertisers, given that we already know which consumers are interested in which type of products.
You can master Google advertising by implementing the above strategies. The key is constant testing and gathering new insights. The more you test and learn, the better you become at advertising.