Almost everyone has internet access nowadays. We use it daily for work, entertainment or searching purposes. When you’re looking for a particular product or service, you always turn to Google. Which result do you click on first? The first ones that appear on your screen, and most probably the top three results.
If you have a business, a high SERPS ranking is what you want your webpage to have. But how can you make it to the top? You already have a website, contents, posts, yet you find yourself buried in the search results. What can you do to boost your presence on the web?
These are simple yet useful tips on how to optimize and improve your SEO ranking.
Choose the right set of keywords.
By understanding your market and how your target audience usually behaves and what they need, you’ll eventually learn the keywords you can use to boost your website’s SEO.
Use primary keywords in your title tags and Meta descriptions.
Make sure to place your primary keywords on your title that matches the content of that page. Try not to overdo it and just write as naturally as possible.
Use keywords within 3% density.
Keyword Density is the total percentage of your primary keywords versus the total word count on a page. Try to write within 2-3% benchmark as to avoid overstuffing the content of your website.
Post high-quality content on your website regularly.
To optimize your website, make sure to keep your site up to date by regularly post articles, features or blog posts that are high-quality. Doing so will keep your visitor’s interest in coming back to your site, gain more traffic and turn visitors into actual customers. Quality content that makes a conversation is readable, informative and have topics where readers can easily relate will boost your site’s SEO.
Post your good customer reviews on your website.
By letting visitors and potential customers know you have already provided excellent service or produced goods that are well-accepted by other, this can make their stay on the website last longer since they have something to read. Also, by letting them put into writing their thoughts about your company, these reviews have a reasonable possibility of being featured in SERPs.
Hire a professional.
To have a better SEO for your website, hiring an SEO consultant is your best bet. Why? These are professionals whose line of expertise will give your site the boost it needed by taking advantage of their knowledge and skills. They will analyze and review your website, tell you whether it lacks something or there is excessive use of an element.
You have lots of choices when it comes to companies that specialize in helping websites reach their goals in Search Engine Optimization in NYC. Look for one that already has a vast experience in SEO, has a proven track record and can give you a list of clients they have had in the past.
Just keep in mind to ask what method they will use in achieving your goal. If a potential SEO consultant or company uses quick methods that seems suspicious to you, they are probably using black hat strategies. Also, if they guarantee the number one spot in Search Engine Results Page or SERP, then stir away from outsourcing those types of companies. Google does not favor anyone when it comes to SERPs, and you can be sure that everyone has a fair shot at reaching the first page of the search results.