The first thing that people do when they meet someone new is exchange business cards. It’s a simple but essential part of networking and establishing your brand.
You have only a few seconds to make an impression, so it’s important that your business card stands out from the rest — and that it’s memorable, too.
Here are some tips on how to make your business cards memorable:
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Make Them Personal
Don’t use the same template for every single card you make. Instead, think about each person who will receive one of your cards and customize the design accordingly. For example, if you’re meeting with someone about a specific project, include a quote or picture from their website or portfolio on their card; this makes it more personal than just having their name and contact information on there.
Use Colour Wisely
Colour can be tricky since people often associate certain colours with different things (i.e., red = danger). If you want to use colour on your card, choose one colour and stick with it throughout the design process — this will make it easier for people to remember what they like about your design instead of being distracted by different colours popping up here and there throughout the piece.
Use A Unique Design
Make sure that your design doesn’t look like everyone else’s by using an unusual shape or size, or by adding textures or colours to stand out from the crowd. You can even get creative with the fonts and colours used on your card.
Include A Photo
Add some personality to your business card by including a photo of yourself as well as contact information. This can be especially effective if you’re trying to make yourself stand out from other professionals in the same field (for example, if you’re promoting yourself as an expert in a specific industry).
Use A High-Quality Paper
You might think that paper quality doesn’t matter much when designing a card, but it does. The wrong kind of paper can make your message look cheap and unprofessional. Use something with a good weight and texture, like linen or silk stock, instead of flimsy plastic or low-grade paper stock.
Use A Typographic Design
A strong typographic design will help your card stand out from other cards on the market, while also reflecting your brand. You can use different fonts or styles of type depending on what feels right for your business. Just make sure that all of your text is readable!
Think about placement of elements on the card too – try putting contact information like phone number or email address at bottom left or right corners rather than top centre where it might get lost in text!