Point To Ponder: When To Post Content On Social Media? – “A General Guide”

Have you ever pondered over when content should be updated on social media sites? If not then you need to rethink and set times for posting things on your business or brand profile in order to get maximum reach. Online users prefer browsing social media networks at specific times and if you begin posting content at similar times, there is a great chance that your site will be having a spike in traffic rate. While the audiences for every network are different, one can make use of the following data as a general guide.


Majority of users hover to Facebook during afternoon to get through the tumble. Posting content on Pages between 1pm and 4pm usually leads towards increased click through rates. The most favorable time to share news on Facebook is 6am to 8am and 2pm to 5pm during week days and postings on weekends during evening result in increased interactions. Facebook has been utilized as one of the most widely used social media marketing forum and posting meaningful content will surely drive desired results.


A huge number of people check updates on twitter during afternoon at work.  Majority of the retweets occur from Monday through Thursday between 9am to 6pm and the best time to tweet is around 1pm to 3pm.


It has been seen that people really don’t care checking out and updating LinkedIn after winding up work during weekdays. Most engagements are seen from 7am to 9am and 5pm to 6pm during workweek.


Pinterest users check out for latest news usually over the weekends with highest engagements shown during Saturdays. Peak time to share stuff over Pinterest is from 2pm to 4pm and 8pm to 1am 7 days a week.

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Google+ is browsed the most in morning and most engagements are seen from 8am to 11am. Those who want to reach out to maximum users should consider scheduling posts during 7am to 11am.


Content can be posted at Instagram at any day of the week from 2pm to 3pm and 9pm to 8am but a slight peak in engagements is seen on Mondays.

No matter what the platform is, brands and companies share and update news heavily during weekdays. Majority of the content is posted during business hours especially around lunch time in order to get maximum reach. To get most engagements on your posts, schedule some interesting news for weekends during evening as all online users across the globe hover to social media channels at the said time.