Whether you are brand new to the SaaS sales game or want to develop your sales techniques in a dynamic software field, this complete model will walk you through everything you need to know about understanding SaaS marketing strategy.
SaaS product marketing (SaaS marketing) is a type of marketing that focuses on promoting and selling subscription-based products. The SaaS industry has some different and unique selling techniques, key metrics, and sales process activities than those you’d encounter while selling a tangible physical product or a more traditional service like a marketing consultation package.
In this evolving market, you’ll need nothing else than a real, tried, tested, and effective Saas marketing strategy that will make your SaaS company stand out among other competitors. The critical part here is to ensure a natural connection between your lead magnets, CTA, blog posts, and your SaaS product itself.
Saas refers to cloud software product that a organisation hosts and makes available to customers over the Internet, moderately than offering it as a download onto their computers or mobile devices. Sales of SaaS products are selling Software that customers access through an online portal or website and solve a business problem.
MRR (Monthly recurring revenue) refers to the amount of return your company expects to bring in at the end of every month, based on the value of your current customers’ subscriptions. And the more a paying customer stay on your product, the more likely they will stay a paying customer for the foreseeable future.
Another different characteristic of SaaS sales is that the product has a subscription-based pricing model, so customers are becoming repeat customers every month, quarter, or year. Once you’ve built an large audience, you can tap into marketing automation tools to segment your list and send automated personalized emails.
The same goes for your email automation tool — having something that integrates seamlessly with your CRM is demanding because email is where we spend a lot of our time. By removing soft leads and only focusing on companies that are very likely to become customers at some point, you can get the most out of high-value accounts. A high percentage of new visitors usually correspond with an influx of traffic, while a high return rate indicates loyalty rather than stagnation.
First of all, conduct detailed keyword research to understand what content customers are searching for and the competition for each keyword. It’s essential to conduct detailed competition research before picking the keywords as some keywords are easier to rank for than others. More importantly, ads optimized for specific keywords show up before organic searches, and there is a huge potential for attracting targeted users. Fix a call to action that helps your website visitors navigate from one page to another on your website.
For the promotion aspect, we focus on building our email list, to which we send our every week newsletter, and social media accounts to distribute our content. Organic search, referrals, email lists, or social media are some of the specific channels. Similarly, content marketing is built on a healthy list – building principles will grow your list of email, phone, and mailing contacts each month, allowing you to speak to a broader audience every month. Many SaaS products offer a small discount in exchange for the customer paying the year’s entire bill at once instead of paying monthly.
If you’re fortunate, your business can achieve a negative churn, in which the additional revenue from existing customers expands their subscriptions consistently exceeds the lost revenue from customers canceling their subscriptions.
To be ahead of the game, hiring a SaaS marketing agency may be the best decision you can make.