An imperative aspect that is generally overlooked in the marketing campaigns is how to keep the current customers talking about the brand after they have made the initial purchase? A one-time purchase perhaps meets the immediate marketing objective, but does not really lead to brand loyalty.
In the present times, it is crucial than ever before that you offer your customers with a valuable experience beyond the purchase. Engaging a loyal or new customer in the post-purchase marketing will help you generate good feelings and will prompt them to make the purchase again. With the emergence of numerous social media portals, the entire opinion of a business can be broken or made with just a single message spread all through the social networks. A great approach to keeping these messages and feelings genuine is to continuously engage your customer with face-to-face interactions through experiential marketing.
This is where the event marketing services get great advantage. The marketing events that an event marketing agency hosts offer businesses a one-on-one experience and interaction with their customers. Whether it is about activating a sponsorship, distributing samples or just managing a vehicle tour, such companies are very well aware on how to translate the value of the products and services into an engaging brand experience for an individual customer. Whether it is a pre-purchase or even a post-purchase this interaction tends to be a memorable one compared to any other forms of marketing. With trained street teams and professional brand ambassadors the brand’s core values are truly represented.
What sort of advantage this type of marketing can offer over other types? It is quite simple, as research indicates; a customer is much more likely to purchase a product if their experience with the product is meaningful and memorable. Interacting with the brand ambassador who has the needed experience and samples provides a memorable experience than conventional advertising mediums due to their one-on-one interaction.
One other great approach to creating an unforgettable brand experience and to convert a one time buyer into a loyal customer is to sponsor an event. Just consider that a customer is the ‘switcher’, they have purchased the product, was satisfied with its use but now intends to buy the off-brand in future based on lower price. Here, the concept of experiential marketing comes into play. Experiential marketing agencies are out there that can identify events that the target audience is likely to attend and offer sponsorship activation via a face-to-face engagement with the brand’s target market at the event. This provides memorable and positive experiences with the brand which likely leads to repeat purchases, eventually creating loyal consumers.