As human beings, we highly rely on our vision. It is distinctly dominant over all other senses and is one of our most vital means of association with the world. That is why first visual contact has such value to it and is directly having an effect on our opinions and further actions. What you can derive from this fact is that the ways web design impacts customer experience is of paramount importance to your business. With this in mind, we have selected 8 points you ought to look into, in order to better your website.
1. The appearance itself
Upon opening your website, a person will either like it or dislike it. It doesn’t matter what you are selling or the quality of the vocabulary you are using. It all comes down to that first visual contact, excluding the option of a second impression. What you are aiming for should be a website that is neat and simple. Important features include responsive design and parallax scrolling. The former refers to using a code on your website that will allow it to look and function the same, regardless of the device that is used to access it. The latter means that you should overlay two visual elements on a certain page and move them at different speeds as you scroll. This allows the person who visits your site to receive a cutting-edge visual experience, further keeping them engaged and reading.
2. Fonts and typography that you use
Having that it is highly likely that you want your website to look modern, we suggest that you opt for big and bold fonts. Single words and even smaller sentences are easier to read on the screen when in sans-serif typefaces. Utilize the size and thickness of letters in a way that it accentuates important information.
3. Selection of the media
Images and multimedia are what people tend to be attracted to the most. A picture on your site will be the first thing that catches the eye. Go for big, full-width graphics at the top of articles. They should stand as a visual representation and introduction of the text below.
4. Maintain clarity and simplicity
In this day and age, people seem to value time like never before. Every minute counts. Thus, spending too much time to decipher a certain website will result in closing that tab. One of the ways web design impacts customer experience is through its clarity and simplicity. Having drop-down menus and hover messages suggesting and guiding the viewer are great options. Movers Development site is also a great example to look at. They have a clear, simple yet highly functional and easy-to-get-around website.
5. Your website ought to exude professionalism
Meaning that you ought to restrain from artistic experiments. You want your website to represent you like a modern and respectable business. In order to set a professional and trustworthy tone is to follow these steps:
- have a section or a page that speaks solely about the culture of your company. Mention unique values, traditions, and principles that your company is based on.
- find a place for company and staff picture. People will feel more inclined to work with you once they are aware of your actual appearance.
- include your results or customer feedback. This shows that you have your customers in mind, including those who haven’t converted yet.
6. Increasing conversions
Since selling your product or services is the aim of bringing your business online, it’s safe to say that conversions are the most important part of web design. So, try not to clutter your website with a lot of elements. Besides not looking praiseworthy, it also confuses the audience. Opt for keeping your backgrounds rather clean, whilst highlight the action buttons only. In addition, it would be wise to look for the places where you can create human interaction. This is one of the more important ways web design impacts customer experience. People still tend to trust human assistance over computers.
7. One of the ways web design impacts customer experience is through colors
In web design, colors refer to a color scheme that intelligently uses contrast to highlight selling propositions. Choose attractive theme and colors, all the while highlighting the call for action buttons. This will make navigation easier and convenient for customers. Warm colors, like red and yellow, are a safe bet for your calls to action. It will help them stand out, further allowing people to spot them and convert.
It has been shown that colors elicit an emotional response in us all. Thus, making proper scheme choices will directly impact your rate of conversions. And, while developing customized websites has certain liberty to it, it also brings fort some risks. You are free to choose your color scheme but are also susceptible to errors. If you feel unsure about your combinations, try to stick to no more than three color tones for your web design. This will help you avoid any major mistakes that can negatively impact your conversions.
8. Take load time into consideration
As mentioned, time is of the essence when you have your customer’s attention in mind. You want to avoid any delays, be it in their navigation, or loading time. Focusing on the latter, we think that one of the ways web design impacts customer experience is through its speed. Your goal here is to optimize your website effectively without cutting back on its quality. Two simple ways of doing so are:
- use smaller images with fewer graphics. As is known, pictures and multimedia files take longer to download. Following this advice will save a lot of downloading time by optimizing images on your site, all the while keeping the picture quality.
- avoid putting your multimedia on autoplay. While videos and GIFs are great for making your website interactive, they also take a lot of time to load. So, let your basic website load quickly, further allowing the visitors to view multimedia according to their will.
The ways web design impacts customer experience is of paramount importance to your business. Here are 8 points that will better your website.