When it comes to online reputation management, the first step is to make sure you have a great webpage. Additionally, the most important part of the webpage is the landing page. The landing page is the page your customers will first see when they click on your link. Many pages do not have the required things to make their website great. This is where we come in. We are going to make sure that you have all the tools that you need to provide your customers with a great user experience.
Whether you are building a website for your own personal blog or you are a big corporation looking for more customers, it is imperative that you have a great landing page. It is not rocket science, but in case you are a little confused as to what to do, we will walk you through the steps.
- Headline – Make sure that you have a killer headline to attract your customer base. This headline should grab the client’s attention and inspire them to click on your link over the other links on the web. Make sure this headline tells the customer what product or service you are intending to sell them. Never make a headline over 20 words in length. The optimum number is 10.
- Subheadings – This is where you can get a little more creative and tell the customer why they need your service or product. They should be persuasive in nature and feature a call to action. A call to action (CTA) is something they need to do in order to receive something. This does not need to be a tangible item, simply something they can read should suffice. Some companies will have a CTA where they will provide the customer with a free sample of their product. If this is something that you think your company can do then, by all means, do it!
- Pictures – In the old days, telling was selling. Nowadays, customers want to see pictures. It is not enough to describe the product you have to show them. If you can get the item in their hands or make them play with a digital mock-up somehow, even better. If you watch any training video on sales, you will see that you need to put the item in the customer’s hand. This has a psychological effect in that they can see themselves using this product.
- Psychology – Now the that we mentioned the psychology of the consumer, you need to know that in your explanation of your good or service that if they don’t use your product or service there will be pain. No, we are not talking about going to their home or office a kneecapping them. We are talking about if you don’t use our product or service you will lose money or time. Humans are programmed to avoid pain or loss.
Online reputation management is very important in today’s digital age. You will want to make sure that you have a pristine digital footprint. Additionally, make sure you have all the steps to a great landing page included on your website.