If the recent pandemic restrictions have taught us anything, it’s that there truly isn’t anything more convenient than online shopping. The ability to shop an entire retailer’s inventory and compare each product based on its unique features and qualities from the safety of our homes is nothing short of amazing. However, even before virus outbreaks and lockdowns, online retail had seen a significant boon. In just 2019 alone, nearly two billion people purchased some form of service or good online; which contributed to nearly $3.5 trillion spent throughout the world.
These numbers may seem surprising, until you remember just how much of an influence Amazon has over the e-commerce space. With nearly 200 million unique visitors each month, Amazon has a lot of demand to meet. Which is made abundantly easier by their inventory of over 12 million unique products. However, there is a catch! Nearly half of all of these products are sold via third-party sellers or merchants.
If you were hoping to become one of those third-party sellers, you’re in luck! Registering for a merchant account and listing your products on Amazon is a relatively simple process. The real challenge becomes the amount of competition you’re bound to face, no matter your product niche. Your main hope in standing out amongst all of the other sellers and their products is through a critically designed product listing. The more thorough and unique your product listing, the more likely that the right customer finds your product and purchases it.
There are a few other influences at play as well. Obviously Amazon welcomes third-party merchants to its platform because they bring in additional revenue. As such, Amazon’s search algorithm, known as A9, prioritizes listings that are informational and valuable to their users. Some of the criteria this algorithm uses to filter listings are the listing’s title, the listing’s description, the listing’s images and even videos. Unique content that provides insight for potential customers is typically a good direction to aim for when listing your products.
If your listings are still struggling despite this material, you may want to consider some keyword research. This research determines which keywords customers are using when searching for products within your niche. When you notice a trend, you should include these keywords or phrases in your listing to boost its rating amongst the Amazon algorithm. Don’t flood your listing with excess words, though. Remember to include only relevant information that shoppers need to know, like a few of your product’s unique qualities or features and how they can benefit customers. For additional information on how you can ensure your product listings are standing out on Amazon, check out the featured infographic below. Courtesy of Awesome Dynamic Tech Solutions.