In today’s world of digital marketing, one of the most effective opportunities is to take advantage of Facebook Messenger that has more than billion active users.
According to the latest stats, more than 1.4 billion people are actively using it, which means that you will be able to reach anyone you want with ease.
Another important consideration is that FB Messenger marketing is still not accessible for business purposes, which is why you will not have competitors as in other digital marketing fields.
Therefore, it is vital to understand its efficiency and how to do it so that you can earn larger revenue than before.
One of the most significant opportunities that you will get with FB Messenger is the possibility to create free messenger chatbots in business so that you can maintain engagement, and improve customer service along the way.
Let us start from the beginning.
What Is Facebook Messenger Marketing?
We have to start by saying that FB Messenger is the most popular instant message app that allows people to chat in real-time wherever they are by using mobile devices, laptops, and PCs, among other things.
Therefore, it is understood that FB Messenger marketing is taking advantage of the popularity of FB, and as soon as you implement a proper chatbot, you will be able to enjoy in marketing automation such as:
- Drip Campaigns
- Chat Blasting
An Ultimate FB Messenger Marketing Guide
1. Create A Chatbot
You probably did not know that you could find numerous platforms where you can develop and create a chatbot that will follow your input instructions along the way.
Of course, everything depends on which platform you decide to choose, but you can find entry-level and advanced ones as well. The most potent chatbots use artificial intelligence to learn additional information instead of things you added from the very start.
Have in mind that building a chatbot does not require tech-savvy knowledge and coding, but you will use a drag-and-drop platform that will help you along the way. You will have widgets and the ability to combine animated GIFs, galleries and many more.
At the same time, you will be able to select a wide array of templates that will allow you to increase FB Messenger’s marketing power.
It is vital to customize its preferences so that you can brand it entirely by adding a welcome message and other automated messages that will improve your engagement of the fan page.
2. Chat Blast
You probably know what email blast means, and chat blast works similarly, except it uses FB Messenger as the platform that will help you improve overall engagement.
Remember that when you use chatbots, it means that you will be able to automate the entire process, which will provide you peace of mind along the way.
This particular process lasts approximately five minutes to handle. You will need an RSS blog blaster, which is a perfect tool that will automate the chat blasting based on your blog’s feed, and you will be able to set up it in a matter of minutes to handle an entire week with ease.
3. Messenger Ads
If you wish to promote specific content, you can use Messenger ads so that you can reach more people than before.
Keep in mind that this particular form of ads will get contact information about people that decide to click on them, which you can later use to improve strategy.
At the same time, you can send follow-up messages to each person who clicks on your ads, which is another critical consideration that will help you improve engagement with people across the Messenger.
The ad creation will require five minutes of your time each week, and you have to promote your top blog post, and you will be able to boost the number of visitors and buyers.
4. Custom Audience
Each time someone asks a question, the chatbot will collect information, so you are going to use them to create a campaign that is more appealing in the future. Naturally, you will be able to send follow-up messages to your new contacts.
Information you gather will help you create a custom audience for your particular situation, which will take a few minutes, and you can use it to boost the number of sales on your E-Commerce website.
5. Drip Campaigns
A drip campaign is something that you should handle as well to improve the number of visitors and to convert your current leads. This particular strategy requires fifteen minutes of your time, and you will need to do it once.
The idea is to create a sequence that will nurture leads from the ones that are engaged the first time to return customers.
You should create content in combination with sequence, and as soon as the new fan enters your page, he/she will get a specially designed course as a form of introduction to your brand.
We recommend you to click here to learn everything about this particular campaign.
6. Mobile Landing Pages
It is essential to think about mobile landing pages when it comes to chatting, and you should think about the place you wish to send your traffic too, and it has to be completely responsive if you want to maintain the efficiency.
You can do it by creating a mobile-optimized interface on the landing page, which will help you in conversion. You will be able to do it in five minutes with ease because you have to link to Messenger so that you can reach more people than before.
7. Comment Guard
If you wish to make your Messenger machine functional, you have to think about creating an auto-responder that will help you grow a contact list.
Comment guard is one of the best strategies that will help you along the way because it is an effective solution to send a welcome message to each person who leaves a comment on your posts.
It will provide you a possibility to improve engagement as well as customer support, especially since people want instant relief and answers on their questions.
This way, you will boost your authority and present yourself as a brand that helps in a matter of seconds after submitting the question.