The Destination Management Company (DMC) is a professional services company with local knowledge, expertise and resources working on the design and implementation of events, activities, tours, transportation and program logistics. There are few destination management organizations which always have the control over the tourism organizations rarely manage the resources of their destinations, as was the case with the New Zealand government, which developed resorts in Rotorua in the first half of the 20th century. Destination Marketing provides readers with an integrated and comprehensive overview Key Challenges and Constraints of Destination Marketing Organizations (DMOs) and how Destination marketing can be successful in planning, execution and evaluate the implementation of Competitiveness in the destination.
Table of Contents
A central feature of tourism is that they consist of various components and partial services provided or designed by different service providers. The most important foundation of tourism services is the natural and socio-cultural resources of the destination. Landscapes, climate, flora and fauna, architectural heritage, customs, traditions, etc. These aspects are very important for people’s travel decisions. These are the foundation of tourism services such as hospitality, visitor information, tourism transportation, hiking trails and events.
From the guest’s point of view, the tourism service package can be described as the process that the guest goes through during the trip. This process is called the “customer journey”. The tourist journey can be divided into seven phases: inspiration, travel planning, booking, arrival, travel itself, departure and follow-up. Each phase involves several sub-steps in which the guest contacts the service at the destination. These contact situations are called touch points. Services include information, booking options, services in the broadest sense, or interaction options.
Sustainable Guiding Principle
Sustainability has always been a central principle of international development cooperation. In essence, it’s about the long-term responsible use of resources. It is the operating principle that plays a special role in the tourism industry as nature and socio-cultural resources are of paramount importance. Consumer awareness of sustainability is also rising, driven by the obvious impacts of climate change and changing values in our society. UNWTO defines sustainable tourism as: “Sightseeing considering the present and future economic, social and environmental respond to impacts”.
Establishing Destination Strategy
All destinations meet the requirements for implementing destination management in typical shapes described in this blog. Especially young destinations that are just beginning their development will be able to initiate a comprehensive destination management approach just outside the gate. Instead, it’s more important for them to set goals and use them gradually. They build an effective structure. However, even mature tourist destinations often lack the size and equipment needed to meet demand. Individual destinations against this background Strategies must be derived based on specific initial circumstances
Organization Of The DMO
The “customer process” begins with the wishes and needs of the visitor. This creates “demand” – how long sufficient supplies are available and visitors have the necessary resources to meet their needs. DMOs need to know and understand these needs in order to develop market-oriented offers. Once the supply base is in place and the product is developed, You can follow the familiar process of the customer journey and the resulting DMO goals and tasks.
This process defines six consecutive task areas that require close coordination, strategic planning, procurement management, brand topic communication, decision-related information provision, sales and loyalty management. In a traditional organizational structure, these are tasks handled by different departments. This also involves a huge amount of adjustment work. Loss of information between departments. Process-oriented organizational structure where product management is responsible for providing services throughout the process. Analyze and set strategic guidelines for market data, offer development and coordinate provider networks which is Similar to the work of the communication and sales departments.
Environment And Conservation
Kalaw, a mountain town in Myanmar, is just the beginning of tourism development. The exemplary participation process has created guidelines for sustainable development. Particular attention was paid to protecting the city’s architectural heritage as an important foundation of tourism. The institutionalization of tourism tasks by the city at the Kalaw Tourism Organization, which is supported by many tourism companies and works closely with local governments, should also be emphasized.
Supporting environmental and energy management in business, cities and communities. Use and protection of natural resources and sensitive ecosystems. Soaps, shampoos, body lotions-Large amounts of hygiene products from the hotel industry become trash. In this type of case the company launched a project to counter this. Expensive bath products left over from the hotel are collected and used to make hygiene kits for the poor.
Concept Conference Pvt Ltd can implement the event step by step. Specific measures will vary depending on the individual initial situation. Key actions include policy documentation, membership or shareholder acquisition, staff recruitment, and institutionalization of DMOs through formal incorporation. Controlling the achievement of targets is an integral part of professional destination management company. A practicable controlling system must be easy to implement. At the same time, it should reflect the perspectives of various stakeholders, which will illuminate the Destination management company`s work.